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Stylish Mums Shop at Seraphine

November 30, 2012 //  by Uju//  2 Comments

Seraphine cardigan

If ever there was a label to give me bump envy it would be maternity line Seraphine.

Designed with the everyday glam mama in mind, Seraphine** offers a fab mix of chic and cosy daywear, slinky party dresses and hip accessories — at an affordable price.

This week Seraphine is offering a 20% discount on its Christmas party line, ranging from this sexy, classic LBD (now £47)…

Seraphine LBD

…to the luxe Grecian style gown in stunning cobalt blue. It’s 100% silk so you can just imagine how it feels against your skin! (now £172)

Seraphine party dress

So if you’re stuck drinking mocktails and avoiding pates and soft cheese all night, never fear. You can still look fierce!

There are loads of pieces that will appeal to all styles of mum, whether you’re pre or post-birth. I absolutely love the cut of the cowl neck wool and cashmere cardigan pictured top (£85)… and it’s even helpful for discreet nursing, thanks to the way it buttons across your front.

And of course you can’t go wrong with a bag, like Seraphine’s own brand puffa quilt tote bag in chocolate brown (also comes in several hot shades). Whenever I buy bags, I test how heavy they are before I’ve chucked all the paraphernalia that comes with kids inside.

Seraphine bag

These bags weigh just half a kilo and have padded shoulder straps for a more comfortable carry. I’m also a fan of any changing bag that doesn’t scream ‘I contain nappies’ and this one passes the test! (£49)

Seraphine’s bag collection includes one of my fave brands Storksak and two of their hot sellers are said to have been worn by Angelina Jolie.

In fact, celebs are apparently falling over themselves to get papped wearing Seraphine — just take a look at their press page to spot A-listers like Jessica Alba, Lily Allen, Jennifer Garner and Mad Men’s January Jones rocking their threads.

Seraphine has even put together a handy Celebrity Look page featuring outfit inspiration if you want to steal that style.

Here’s Halle Berry looking absurdly hot while pregnant in a Seraphine crochet dress.

Halle Berry in Seraphine

Sickening, isn’t it? Have a ginger tea on me, love.

You’ll find Seraphine stores in Kensington, at Peter Jones, John Lewis and their popular Hampstead boutique.

Seraphine also ships worldwide with free returns on all UK deliveries. Visit www.seraphine.com

Featured sponsor**

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Category: Cool StuffTag: fashion, moms, mums, pregnancy, shopping

About Uju

Uju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow Kite/Hachette UK) and the delightful picture book A World for Me and You, illustrated by Jennie Poh (Hachette Children's Group). Uju's books are available at Bookshop.org, Amazon, Waterstones and other good bookshops. Follow Uju @babesabouttown on Twitter/Facebook/Instagram.

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Reader Interactions

Comments

  1. HonestMum

    December 3, 2012 at 8:08 pm

    I adored Seraphine when I was pregnant and they kindly sent me a gorgeous dress I practically lived in towards the end!

  2. Uju

    December 5, 2012 at 6:19 pm

    Really gorgeous wares they have, almost tempts me back to bump hood! ;-)

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I’m Uju, author, blogger, screenwriter. I curate cool finds and experiences for city families. Read more…

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