These pictures mean everything to me. My mother, holding me as a baby girl (check out those cheeks). My father, clutching his number three (me again), with my sister and brother stylin’ on either side. Now that both my parents are deceased, I wouldn’t trade these photos for the world.
When my mum died three years ago, my siblings and I shared many bittersweet evenings, rediscovering old family albums. Fading Polaroids, layered with dust and fingerprints. Dodgy haircuts, patterned suits, no filters. We laughed, we cried and we remembered simpler, happier times.
I have to say, I miss the days of going round to someone’s house and poring through their family albums. Nowadays, we’re all so #instasavvy, with millions of images shared online daily, it’s easy to take photos for granted.
As we snap away and share to multiple devices, we lose track of what we’ve photographed. More importantly, we lose touch with why we take these photos in the first place — to capture memories that last lifetimes.
Bring Back the Family Album
Did you know that 39% of UK parents have never even created a family album? I find that a slightly depressing statistic. That’s despite 71% of parents agreeing that having a family album was important to them growing up.
According to those surveyed, the main obstacles are having too many photos (20%), not having enough time (19%), or not knowing where to start (8%). research* commissioned by Western Digital for My Cloud Home.
It can feel pretty overwhelming trying to put a photo collection together in the digital age. Our images are scattered in so many places. Surveyed parents have an average of 4,470 images and videos on their PCs, mobiles, tablets and USBs (I’m pretty sure I have quadruple that amount!). Yet only 30% of parents regularly back up all their media. An even sadder fact is that 65% of parents who take photos remain stuck behind the camera. They are missing from the big picture of family life.
As part of their mission to Bring Back the Family Album, Western Digital introduced My Cloud Home. It’s a clever piece of kit that could revolutionise the way you store and share digital content.
Capturing More Memories with My Cloud Home
My Cloud Home plugs straight into your wi-fi router at home and acts as a central hub for saving and managing all your photos, video and other media. It’s quick and easy to set up, and you can access your content from anywhere, using the My Cloud Home mobile or desktop app, or via MyCloud.com.
My Cloud Home allows you to automatically backup all your uploads, keeping those memories safe, while freeing up space to capture more treasured moments.
Around 39% of parents surveyed don’t print any of their digital images, 43% don’t share them on social media, and 34% don’t send them to friends and family via email, WhatsApp or other tools. Imagine the billions of personal, memorable images simply going to waste!
My Cloud Home Storage: Simple, Safe, Sorted.
My Cloud Home makes it super simple to create that family album that’s been on your to-do list forever. With just a few clicks and swipes, you can share photos, videos or entire folders with friends and family.
I’ve always been quite rubbish at collating family albums for loved ones overseas. Thankfully, my blog has acted as a digital scrapbook, telling the story of my babes about town as they’ve grown over the years. Still, that’s only part of our story.
I can’t tell you how excited I am to be reviewing** the My Cloud Home storage device. I’ve been wanting a straightforward way to manage my content and My Cloud Home is such a smart solution. One of the first things I did after installing My Cloud Home was to start creating a family album, filled with old photos like the ones above. I want to share more of these moments with my children. They never had the privilege of meeting my dad (pictured here with my brother).
My Cloud Home encourages families to have a regular #ScreeningSunday to enjoy your photos and videos together. I think this is a wonderful idea. In next week’s post, I’ll tell you all about our first #ScreeningSunday and how we’re using My Cloud Home to capture and curate our digital memories.
Eager to learn more about My Cloud Home and how it could transform how you store and share family photos and videos? Visit the WEBSITE for more. Also come back next week for my detailed review!
*The survey was conducted by YouGov on behalf of Western Digital (between April 10-11 2018)
**I’m working in a paid relationship with My Cloud Home and BritMums on their Bring Back the Family Album campaign, encouraging families to share and experience their photos and video and to hold a regular #ScreeningSunday.