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Wipe Out Waste with Johnson’s Baby

May 25, 2011 //  by Uju//  2 Comments

Or How to Transform Yourself from a Tireless Bottom Wiper into a Smug Do-Gooder in 3 Easy Steps

Being a mama requires multiple levels of skill. Now you can add upcycling to your list of talents.

Upcycling might sound like the latest fitness craze but fear not, there’s no need to wobble strut around town in biker shorts.

I learned about upcycling on Monday at a blogger presentation on Wipe Out Waste – Johnson’s Baby’s new campaign in partnership with an organisation called Terracycle.

The campaign goal is to help manage the problem of empty wipes packets that although recyclable, wind up as landfill.

Terracycle specialises in transforming recyclable waste into new products – like this Johnson’s Baby bib. And with every collection, Terracyle will donate to a registered charity or school (including nurseries and children’s centres) of your choice.

How it Works
1. Collect your empty Johnson’s Baby Wipes packs (actually any brand will do).
2. Register online, download a pre-paid label and send in your empty packs to TerraCycle.
3. TerraCycle will upcycle the packs and credit a charity of your choice with 2p for each approved item received.

Why not get together with some mum friends in your ‘hood, at school or playgroup to collect wipes packets in bulk and raise good money for a worthy cause?

The Johnson’s Baby presentation was held at members’ club Maggie & Rose, where afterwards the mum bloggers and their kids got down to an upcycling craft session.

Jed wasn’t that keen although he warmed up after Heidi, the play supervisor, donned a paper cape and mask and flew around the room.

What a super trooper.

Read more about Wipe Out Waste and Upcycling

Visit Maggie & Rose online

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Category: LifeTag: causes, health, Life, mums

About Uju

Uju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow Kite/Hachette UK) and the delightful picture book A World for Me and You, illustrated by Jennie Poh (Hachette Children's Group). Uju's books are available at Bookshop.org, Amazon, Waterstones and other good bookshops. Follow Uju @babesabouttown on Twitter/Facebook/Instagram.

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Reader Interactions

Comments

  1. Rebecca

    May 25, 2011 at 3:46 pm

    Heidi was great wasn’t she! It was good to see you guys again, and thanks for helping me find my way!

    Hopefully see you at Cybermummy :) x

  2. Uju

    May 25, 2011 at 5:31 pm

    Hey Rebecca, Heidi’s awesome. I want to hire her! ;-) Great to catch up with you and the gorgeous double act. Def see you at Cybermummy, only 30 days or so to go!

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