We’re buzzing about PopUp Britain, the brand new Richmond pop up shop featuring 4 of the UK’s hottest baby and kids’ brands.
The foursome includes one of our faves from the Bubble London trade show, Impkids, who launched ultra cool Scandinavian label Villervalla into the UK market just last year.
“Villervalla is a brilliantly designed range of Swedish clothes for babies and children aged 0-8 that is full of colour, charm and Scandinavian chic. We can’t wait to get the collection into the pop-up shop so we can interact with customers and let them experience the brand in person.” says Liz of ImpKids.
Created by StartUp Britain, this co-working, co-funded space in Richmond is offering some of the UK’s most promising small online start-ups a chance to get their brands in front of customers on the high street.
You can browse labels like Mamaway, Popcorn Box and Bobo Buddies and it’s only open for 2 weeks so get thee to Richmond!
Visit PopUp Britain at 2 Kew Road, Richmond TW9 2NQ (Richmond tube) from 10am-6pm (Mon-Sat) 11am-4pm (Sun).
Pic: Villervalla via ImpKids